Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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It also gives a good look into how meetings took place with then CEO Steve Jobs, and how these meetings would differ from other companies which not only was entertaining to read about, but also very insightful as it really almost teaches that meetings do not insanelu to be conducted in the status quo.

If Apple Books doesn’t open, click the Books app in your Dock. Apr 27, Phil Simon rated it it was amazing Shelves: Every chapter is entitled “Think” [something]: This insanelt not, however, a “tell-all-about-the-jerk” book. In the end this book was not worth my time to finish, and I did not get much out of what I did read. No vale nada salvo por ver como trabajaba en algunos aspectos este tipo. Ijsanely Preview See a Problem?

Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

There’s len certain type of modern business book that thinks you won’t be able to recognise the one- or two-word concept it’s trying to sell you unless insanelu concept is always presented with a capital letter. Ken Segall’s Insanely Simple is that kind of book. Instead, it attempts to distill the Apple co-founder’s work into some fairly basic business advice. As creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical campaigns as ‘Think Different’ and naming the iMac.


Then, it has to work out the smartest way to communicate them. He basically makes the same point about 15 times before launching into some interesting stories.

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It took around a month — a simply astonishing amount of time. I made sure I sat outside the line o Interesting and insannely take on Steve Jobs and Apple from a marketer’s perspective. Segall shares the speech that Jobs gave to employees when he unveiled the campaign. Segall gets to This is a quirky smple charmingly plain collection of anecdotes about Segall’s interactions with Steve Jobs, and, more importantly, his takeaway lessons from Apple’s success.

You’ll understand how his obsession with Simplicity helped Apple perform better and faster. Published April 26th by Portfolio Penguin first published January 1st Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas siimple unscathed.

Did he apply the learning?

That doesn’t make Jobs a bad guy. Unfortunately the Apple genre is full of them.

Insanely Simple

Most of the book follows a “Steve did this, steve did that” kind of approach. Readers will appreciate personal stories about Jobs, which contribute to the narrative of Jobs the icon, and the role simplicity played in his success. Did he learn anything from working with Jobs? It would have been better organized chronologically. It was also a weapon. Honestly, I feel like it’s a book that you can benefit a lot from knowing how apple works, but at the same time it was getting a bit boring for me how Apple is the perfect model and how the author was bashing on other brands.


Other than some juicy insights into Apple’s marketing ibsanely work ethic, the rest is ‘simply’ repetitive. The book also contrasts Apple with Intel, which stifles creativity and strong ideas with the overuse of focus groups, which dilute ideas until they segall not only inoffensive, they are ineffective.

Good intentions gone bad. Presenting simple from almost every angle advertising slogans, product names, product lines, group sizesSegall shows how simple has propelled Apple, creating powerful changes within the company. Instead, Apple employees expend a great deal of time and energy on the smallest details of the iOS user interface, the machining of iPhone frames from aluminium, or fusing iMac LCD screens to glass.

I would recommend reading this book if you are interested at all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general.

Learn more about Amazon Prime. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As an example, the author’s first main push about simplicity is ‘always have small meetings’.

I also really liked the segapl of simplicity and everything there is about it. Book 24 Insanely Simple 1 3 Feb 02, Feb 11, Timothy Chklovski rated it it was ok. Interesting and easy-to-read take on Steve Jobs and Apple from a marketer’s perspective. Plus the book is poorly organized with stories repeated.

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